Is the $729,995 Price Tag Justified for This Modified Rolls-Royce Cullinan?
The luxury automobile market has always been a realm of excess and personalization, where buyers can transform their chosen vehicles into one-of-a-kind works of art on wheels. The modified Rolls-Royce Cullinan currently making waves is a testament to this, but with a staggering price tag of $729,995, the question arises: is it truly worth the investment?
Originally retailing at just over $345,000, the Rolls-Royce Cullinan already boasts a reputation for luxury and opulence. However, the Cullinan in question has undergone a series of aftermarket modifications that are intended to elevate its presence even further. The modifications are being offered through Wires Only in the U.S., promising a unique driving experience that comes at an extraordinary cost.
One of the most noticeable changes to this modified Cullinan is the addition of the Urban Automotive widebody kit. This kit introduces a new front bumper featuring carbon fiber air intakes and fog light surrounds. The iconic grille of the SUV is now adorned in a combination of black and light blue, delivering a distinctive visual impact that is hard to ignore.
Venturing down the sides of the vehicle, the bodykit extends to include flared front and rear wheel arches and extended side skirts. However, it’s the rear of the modified Cullinan that truly captures attention, thanks to a large wing extending from the roof, accompanied by a small lip spoiler on the decklid and a bold diffuser. These features create a unique and aggressive rear aesthetic that contrasts with the typical understated elegance of a traditional Rolls-Royce.
Complementing the exterior, this modified Cullinan rides on a set of solid-spoke wheels from Platinum Motorsports. While these wheels may not resonate with all Rolls-Royce aficionados, they undoubtedly contribute to the overall distinctive character of the vehicle.
Stepping into the cabin, it’s clear that the customization hasn’t been limited to the exterior. The interior is adorned in light blue leather, a luxurious and bold choice that spans across the seats, door panels, transmission tunnel, and lower dashboard. This unique color scheme, while striking, may also be a matter of personal preference.
In conclusion, the modified Rolls-Royce Cullinan at $729,995 is undeniably a head-turner. However, the question of whether it’s truly worth the price is subjective and depends on the buyer’s affinity for such bold modifications and their willingness to pay a premium for exclusivity. While the Urban Automotive widebody kit and the distinctive color scheme do set this Cullinan apart, potential buyers should carefully weigh the added cost against the subtle elegance that traditionally defines the Rolls-Royce brand. After all, the allure of a luxury vehicle lies not only in its aesthetic but also in the experience it offers on the road.