Lifted Rolls-Royce Wraith Pickup Truck Is a Natural, Comes in CGI 4×4 Form

The automotive world is no stranger to unconventional ideas and custom transformations, and the latest entry into this realm is a lifted Rolls-Royce Wraith 4×4 pickup truck conversion. While some might scoff at the audacity of such a concept, a deeper look into the world of luxury SUVs and modified vehicles reveals a surprising potential for this intriguing project.

German tuner Prior Design, known for its modifications to high-end vehicles including Rolls-Royces, released renderings of this lifted Wraith pickup on April 1st. While it may seem like an April Fool’s prank at first glance, there’s more substance to this idea than meets the eye, especially considering the growing trend of extravagant modifications in the automotive community.

Rating this project on its real-world potential, we’d give it a solid 7/10 in terms of feasibility and desirability. Let’s dive into the reasons behind this rating.

Starting with the transformation itself, this modified Rolls-Royce Wraith is based on the pre-facelift version of the luxury coupe. The modification includes beefy off-road tires mounted on custom wheels and top-tier suspension components, indicating a serious intent for off-road capability. The aggressive wheel and tire setup necessitates wider fenders to accommodate the increased dimensions, while maintaining the vehicle’s overall aesthetics.

Notably, this Wraith receives a bed conversion, adding a practical aspect to its luxurious nature. The space behind the front seats is transformed into a cargo area, complete with rollover protection bars. The side steps and bull bar in the front contribute to its rugged appearance, while the two-tone finish maintains the Rolls-Royce signature look. The blend of luxury elements, like the Spirit of Ecstasy emblem, with utilitarian features, like the front winch, creates an intriguing juxtaposition.

The concept of a luxury pickup truck isn’t entirely unprecedented. With car-based pickup trucks making a resurgence in the aftermarket world, there’s a growing demand for unique and captivating vehicles. Moreover, the concept of a Rolls-Royce pickup truck has been explored in the past, even involving a 1970s Silver Shadow with a dually conversion.

While some might question the practicality of such a vehicle, the project aligns with the changing customer demographics of Rolls-Royce. The brand’s CEO, Torsten Mueller-Oetvos, has indicated a younger customer base, which could find appeal in a distinctive vehicle like this modified Wraith.

Interestingly, examples like alpine skier and car vlogger Jon Olsson’s customized Wraith, named “George,” showcase that such modifications are indeed viable. Furthermore, considering that Rolls-Royce recently halted orders for the Wraith and its Dawn counterpart, leading to potential value appreciation in the used market, the appeal of creating unique customizations on these platforms becomes even more apparent.

In conclusion, while the idea of a lifted Rolls-Royce Wraith 4×4 pickup truck might seem unconventional, it holds potential in the ever-evolving landscape of automotive customization. As enthusiasts and builders continue to push boundaries, this project offers a unique blend of luxury and off-road capability, catering to a growing market of individuals seeking one-of-a-kind vehicles that defy traditional norms.